Yahoo music is apparently fed up with Apple and their newfangled iTunes. They want it the way it was, when Yahoo Music was numero uno. With Yahoo as a company in trouble, they need to fix what they're doing to just stay up in the market. So Yahoo music has gone out to record companies and asked for the music iTunes doesn't have: classic rock. The plan is for Grateful Dead, The Beatles, Led Zeppelin, and other popular classic rock bands to get onto Yahoo music. iTunes doesn't have agreements with The Beatles at present and their music is not available on iTunes. What Yahoo aims to do is create a diverse fan base with personalized band pages where the record companies can modify them, much like artist's myspace pages. Concert information will also become widely available on the website in an effort to attract more fans.
While i think its a good idea that Yahoo is actively pursuing old artists, they have much bigger problems with the new ones. They don't have Lil' Wayne and some other popular artists of now on their site. And while i personally agree with what they're doing and hope they do it and get more people listening to the old stuff, from a business standpoint they need to focus on the new stuff. The ideas they ave to change the pages will eventually help them I think, if anything just to make it more attractive to younger users and more accessible to older ones.
http://money.cnn.com/2008/11/18/technology/yahoomusic.fortune/index.htm?postversion=2008111907
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2 comments:
I found your blog quiet informative, because I did not know that itunes refuses to sell The Beatles.
It looks like Yahoo Music would increase in popularity if they offered good music that iTunes doesn't have. But this definitely would not put them on top because iTunes is immensely popular with the music they do have.
Let's say Apple has 90% of moderately popular music to offer people. If Yahoo offers the other 10%, I would predict they would still sell that small fraction of total sales compared to iTunes. If they want to beat out Apple, they need to convert listeners entirely away from iTunes. Until they can also offer more of the music that Apple is selling (like Lil' Wayne) then they will never be #1.
- Jordan Morsberger
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