Warner Brothers has taken a new route towards stopping piracy in China by offering 60 cent online rentals of movies. The goal of this is to provide a legal alternative to buying DVDs off the street from pirates who sell them for cheap. While only starting off with a few titles, Warner Brothers plans to cut their losses and try and appeal to people in China who may want a legal alternative. All of the movies will be DRM protected and are available on Voole, a Chinese based video website. It is one of the few video sites with the permission of the Chinese Government to exist. People will be able to watch the movies “when and how they want them” according to Time Warner, and there won’t be that many restrictions.
While this is all well and good for the Chinese, this seems a bit ironic coming from movie studios like Time Warner. Instead of attacking the problem, they’re trying to compete with it in a place where they don’t even make most of their money. They basically said that if the problem becomes big enough by doing this, they will cooperate by just trying to cut their losses. This seems just a little bit ironic considering what they do to pirates in their own country, so I propose that the whole of the U.S. start pirating movies and force them to make movies 60 cents here, and then maybe I won’t have to pay 10 dollars a month for Netflix. I don’t understand why they don’t just make the movies cheap here and do the same thing, more people would be happy to buy their DVDs for 3 dollars here rather than $20 and maybe they could bolster their DVD sales back up.
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I completely agree with you, Warner Bros. has created this double standard for pirates. Because of this they are really looking for a short fix instead of one that is long term.
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