Link to actual article: here
YouTube's original intention was to create a business based specifically on amateur video content. That goal failed, miserably, as users post not only homemade videos but also music videos and other illegally obtainable media content.
A new turn for the company is that the people at Google, YouTubes parent company/owners, have been negotiating with film companies and have been trying to get full length movies posted legally on the site.
The new feature would bring in profit for the company from the companies who would pay to advertise. One of the main proble with this would be finding a way to place a sufficient number of ads in the movie without "overloading" the viewers.
Another issue with the new feature, which is expected (not from all film companies, just some) within the next few months, is competition. Hulu.com, a site that runs full-length shows and movie videos, has been a long time competitor with YouTube. While YouTube attracts far more viewers, Hulu managed to rake in the same amount of revenue. One aspect that attracts viewers to Hulu is its picture quality. The videos stream at a higher level of quality than the videos on YouTube. An aspect that attractis advertisers to Hulu is the advertising companies' trust in dependable companies providing the content.
This competition is eliminated though if YouTube can get the go-ahead from companies to stream full length feature films because they already have larger viewing audience. Even without this feature, YouTube attracts nearly 80 million viewers a month.
Another factor YouTube has going for them is that people are becoming increasingly interested in viewing video content online, and the movie proucers are more than aware of it. Because of this, they are going to be more willing to give YouTube permission to stream the content.
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2 comments:
YouTube would no doubt blow Hulu out of the water if they were allowed to stream full length movies. I for one would definitely take advantage of it, as would many of the other Youtube viewers across the nation.
I wonder what kinds of films YouTube will be streaming... good ones, or cheap bad movies? I'm guessing the latter. Hopefully the choices of movies won't be limited to last year's movies no one cares about. :P
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