While most online stores that sell music are designed to take money out of your pocket, this new website has a new idea. Popcuts.com has come up with a new idea that pays users for downloading their songs. When a user downloads a song, the user gets “paid” for every time that song is downloaded after they download it. This keeps users downloading and telling other users to use download new songs and therefore spreading music that people like around the website. They then get website credit that they can use on other songs. This is beneficial for new artists also because users who download their songs have an incentive to tell other people about the music they downloaded. Also users have the incentive to buy these new songs because they could eventually make a profit off of downloading certain songs.
The site is also a good way for new artists to get their stuff heard. Anyone can upload music to the site to download. Popcuts take around 10-20% of the sales from each song, and the artists choose how much they receive from each song and then the rest goes towards the money users receive from having the song downloaded after they download. This means new artists can influence consumers to download their songs by making the amount the people receive higher for their songs. Artists songs are also fully protected when they’re uploaded onto the site so nobody can steal their work.
Unfortunately, when an idea like Popcuts.com comes around, there are bound to be problems. The website doesn’t have a lot of artists on board with their site. The reason is because since most artists are signed to record companies and have deals, they can’t decide to put their own music onto Popcuts. They only have a few small record labels signed so there aren’t that many songs or artists. Big record labels will probably shy away because they won’t get the kind of money they would from signing with a site like Tunes or Apple. But for small artists and labels looking for more exposure, Popcuts is a perfect choice with its unique business model.
http://www.cnn.com/2008/TECH/ptech/09/03/music.site.ap/index.html
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2 comments:
Yeah i checked out the site, it is really tempting. It shows how much money people have made after buying a song. Its a very good idea and i think it will catch on to not only consumers, but to other companys who are selling their music at high prices. This makes people want to buy music and to keep buying legally. This technique makes the consumers feel like they are getting more for their money, and by buying music from that site it is possible.
It is hard to say how long this site will stay up, because most record companies won't like it, and smaller bands don't attract as large of an audience. However, there are definitely enough underground artists to make this website run smoothly. I will check it out soon, because not only am I helping the artist, I'm getting paid for it. What can be better than that?
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